Social Empowerment Through Upcycling
The shift towards an upcycling mindset encourages resourcefulness, resilience, and the acknowledgment that beauty and potential exist even in what society deems as 'waste.' Embracing upcycled fashion isn't just about wearing unique pieces; it's about endorsing a sustainable style revolution. It's about recognizing that every discarded item has the potential to be something more, and every individual, regardless of their background, has the power to shape their destiny.
From our Founder
The Maisha by nisria project was inspired by my grandmothers. Growing up I could always see how they transformed curtains into dresses, towels into rugs, pillowcases into sacks, and so on. Late 2021 I was approached by my late friend Randah Taher and she asked me if there was a project that I would want to implement that she could fund and support. She wanted to honor her late mother’s memory through a social project and suggested a couple of ideas, the up-cycled fashion project was one of them and she picked it without hesitation.