Our favorite highlight during Nairobi Design Week was the debut of our Hayat Collection. This new upcycled collection seamlessly merges traditional craftsmanship with contemporary design, a demonstration of our dedication to sustainability and cultural heritage preservation. It was wonderful to have attendees captured by the intricate details of our garments, sparking engaging conversations.

Let's start by challenging the notion that clothes need to be washed after each use. In many cases, garments worn for short durations or in clean environments may not require immediate laundering. By adopting a more discerning approach to clothing care, we can reduce water consumption, energy usage, and wear and tear on our garments.

So, what are the alternatives to frequent washing? Here are some practical tips for sustainable clothing care: